Theordore Levitt

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Marketing Myopia
Harvard Business Review Press (2008)
US$9.99

What business is your company really in? That's a question all executives should all ask before...

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review Press (2013)
US$24.99

Stop pushing products—and start cultivating relationships with the right customers. If you read...