Advertising & Promotion

1284 titles from eBooks.com

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

HMH Books (2007)
US$13.30

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing...

The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

Taylor and Francis (2016)
US$53.48

The Blueprint for Strategic Advertising ’s step-by-step approach takes a comprehensive and exclusive...

Film Marketing
Taylor and Francis (2017)
US$51.05

The role of the film marketer is both vital and challenging. Promotion is one of the industry’s...

Advertising Theory
Taylor and Francis (2019)
US$40.10

Advertising Theory provides detailed and current explorations of key theories in the advertising...

The Gen Z Frequency: How Brands Tune In and Build Credibility

The Gen Z Frequency

How Brands Tune In and Build Credibility

Kogan Page (2018)
US$20.25

Connect your marketing with youth culture and resonate with Generation Z using this expert guide,...

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

The Crown Publishing Group (2011)
US$27.00

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global...

Buzzmarketing: Get People to Talk About Your Stuff

Buzzmarketing

Get People to Talk About Your Stuff

Penguin Publishing Group (2005)
US$15.00

"There's fake corporate marketing and then there's real marketing. This is the real stuff for ...

Social Media Marketing In A Week: Create Your Successful Social Media Strategy In Just Seven Days

Social Media Marketing In A Week

Create Your Successful Social Media Strategy In Just Seven Days

John Murray Press (2013)
US$9.99

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics,...

Crossing the Chasm: Marketing and Selling Technology Project

Crossing the Chasm

Marketing and Selling Technology Project

HarperCollins (2009)
US$13.51

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. ...

Diffusion of Innovations, 5th Edition
Free Press (2003)
US$25.99

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. ...