Consumer Behavior

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Freakonomics Rev Ed: (and Other Riddles of Modern Life)

Freakonomics Rev Ed

(and Other Riddles of Modern Life)

HarperCollins (2010)
US$13.99

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in...

Hooked: How to Build Habit-Forming Products

Hooked

How to Build Habit-Forming Products

Penguin Books Ltd (2014)
US$18.32

Nir Eyal reveals how successful companies create products people can't put down - and shows how you...

Handbook of Research on Sustainable Consumption
Edward Elgar Publishing (2015)
US$60.00

This Handbook compiles the state of the art of current research on sustainable consumption from the...

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

HMH Books (2007)
US$13.30

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing...

The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer

Creating a Subscription Business in Any Industry

Penguin Books Ltd (2015)
US$15.50

In The Automatic Customer , John Warrillow provides the essential blueprint for turning your...

The Gen Z Frequency: How Brands Tune In and Build Credibility

The Gen Z Frequency

How Brands Tune In and Build Credibility

Kogan Page (2018)
US$20.25

Connect your marketing with youth culture and resonate with Generation Z using this expert guide,...

Influence: The Psychology of Persuasion

Influence

The Psychology of Persuasion

HarperCollins (2009)
US$14.26

Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how...

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

The Crown Publishing Group (2011)
US$27.00

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global...

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion

A Revolutionary Way to Influence and Persuade

Simon & Schuster (2016)
US$10.63

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the...

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Harvard Business Review Press (2014)
US$31.99

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46...