Marketing

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Market Wizards: Interviews with Top Traders

Market Wizards

Interviews with Top Traders

Wiley (2012)
US$23.50

The world's top trader's reveal the secrets of their phenomenal success!  How do the world's most...

The Big Zero: The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage

The Big Zero

The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage

Kris Timmermans, Chris Roark and 1 more...
Penguin Books Ltd (2019)
US$28.19

Do you want to achieve startup speed at enterprise scale? Growth. It's what every company strives...

Principles and Practice of Marketing
SAGE Publications (2013)
US$59.00

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will...

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity

Focus on the Right Customers for Strategic Advantage

Wharton Digital Press (2012)
US$14.99

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about...

Social Marketing: Behavior Change for Social Good

Social Marketing (6th ed.)

Behavior Change for Social Good

SAGE Publications (2019)
US$78.00

Successful social marketing holds the power to change the world.  For almost two decades, Social...

Services Marketing: People, Technology, Strategy

Services Marketing (8th ed.)

People, Technology, Strategy

World Scientific Publishing Company (2016)
US$45.41

-->. Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading...

The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell

The New Solution Selling (2nd ed.)

The Revolutionary Sales Process That is Changing the Way People Sell

McGraw-Hill Education (2003)
US$28.80

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES...

Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

Coaching Salespeople into Sales Champions

A Tactical Playbook for Managers and Executives

Wiley (2008)
US$26.50

Sales training doesn’t develop sales champions. Managers do .   The secret to developing a team of...

A Joosr Guide to... Go Pro by Eric Worre: 7 Steps to Becoming a Network Marketing Professional

A Joosr Guide to... Go Pro by Eric Worre

7 Steps to Becoming a Network Marketing Professional

Joosr Ltd (2016)
US$2.99

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get...

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion

A Revolutionary Way to Influence and Persuade

Random House (2016)
US$14.09

When it comes to persuasion, success can begin before you say a word. ‘ An instant classic. ...