E-Commerce

Being able to make and receive payments is an essential facet of modern life. It is integral to the banking and finance systems, and it touches all global citizens. In some areas, payment systems are rapidly evolving – moving swiftly from paper payment instruments, to electronic, to real-time – but in others, underdeveloped payment systems hold...

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age. Digital Gold is New York Times reporter Nathaniel Popper's brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology...

Updated to reflect the latest innovations, this third edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

By 2020, experts forecast that up to 28 billion devices will be connected to the Internet with only one third of them being computers, smartphones and tablets. The remaining two thirds will be other "devices"--sensors, terminals, household appliances, thermostats, televisions, automobiles, production machinery, urban infrastructure and many other...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the...

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques for social network analysis. This essential new title is key reading for students and practitioners across marketing, design, sociology, psychology and the humanities, and comes with a free academic license of Condor.

The “brilliant” and “daringly original” ( The New York Times ) critique of digital networks from the “David Foster Wallace of tech” ( London Evening Standard )—asserting that to fix our economy, we must fix our information economy. Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? ...

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a...

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions , author Anthony...

An examination of the pros and cons of ERP systems and their role in e-commerce.