Advertising Creative (5th ed.)

Strategy, Copy, and Design

by Tom Altstiel, Jean M. Grow, Marcel Jennings

Subject categories
ISBNs
  • 9781506386966
  • 9781506386973
  • 9781506386959

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.



  • SAGE Publications; December 2018
  • ISBN: 9781506386973
  • Edition: 5
  • Read online, or download in secure PDF or secure ePub format
  • Title: Advertising Creative
  • Author: Tom Altstiel; Jean M. Grow; Marcel Jennings
  • Imprint: SAGE Publications, Inc
Subject categories
ISBNs
  • 9781506386966
  • 9781506386973
  • 9781506386959

In The Press

“This text is rare in that it matches affordability in all respects; time, money, and effort to maximize results for both students and faculty. An innovative, student-friendly, and faculty-intuitive text that makes the study of advertising fun again.”


Subject categories
ISBNs
  • 9781506386966
  • 9781506386973
  • 9781506386959