New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development

by Mike Weinberg

Subject categories
ISBNs
  • 9780814431771
  • 9780814431788
Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives and provides tips to help you achieve the opposite results. You’ll learn how to: identify a strategic list of genuine prospects; draft a compelling, customer-focused “sales story”; perfect the proactive telephone call to get face-to-face with more prospects; use email, voicemail, and social media to your advantage; build rapport; prepare for and structure a winning sales call; stop presenting to and start dialoguing with buyers; and make time in your calendar for business development activities.Landing on HubSpot’s Top 20 Sales Books of All Time, New Sales. Simplified. is about overcoming--and even preventing--buyers’ anti-salesperson reflex by establishing trust. The easy-to-follow plan will remove the mystery surrounding prospecting and have you ramping up for new business.

  • AMACOM; September 2012
  • ISBN: 9780814431788
  • Edition: 1
  • Read online, or download in secure ePub format
  • Title: New Sales. Simplified.
  • Author: Mike Weinberg
  • Imprint: AMACOM
Subject categories
ISBNs
  • 9780814431771
  • 9780814431788