Al Ries

New Releases

Language

Ebook Format

DRM

1 - 7 of 7 results

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

HarperCollins (2009)
US$14.26

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus...

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

War in the Boardroom

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

HarperCollins (2009)
US$20.27

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between...

The Fall of Advertising and the Rise of PR
HarperCollins (2009)
US$11.26

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era...

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

HarperCollins (2009)
US$11.26

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book,...

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

HarperCollins (2009)
US$12.76

Two world-renowned marketing consultants and bestselling authors present the definitive rules of...

Positioning: The Battle for Your Mind, 20th Anniversary Edition
McGraw-Hill Education (2000)
US$26.10

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

Positioning: The Battle for Your Mind
McGraw-Hill Education (2000)
US$18.00

The first book to deal with the problems of communicating to a skeptical, media-blitzed public,...