Eric E. Haley

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Readings in Advertising, Society, and Consumer Culture
Taylor and Francis (2014)
US$58.42

This collection of classic and contemporary articles provides context for the study of advertising...

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising (2nd ed.)

Strategies, Techniques, and Applications

SAGE Publications (2011)
US$56.00

This Second Edition remains the only book to discuss both theory and application of qualitative...