Francis Buttle

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1 - 3 of 3 results

Relationship Marketing: Theory and Practice
SAGE Publications (1996)
US$52.00

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of...

Customer Relationship Management: Concepts and Technologies

Customer Relationship Management (4th ed.)

Concepts and Technologies

Taylor and Francis (2019)
US$62.96

Customer Relationship Management , Fourth Edition continues to be the go-to CRM guide explaining...

Hospitality Marketing
Taylor and Francis (2016)
US$59.18

This introductory textbook shows you how to apply the principles of marketing within the hospitality...