Jack Trout

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The New Positioning: The Latest on the World's #1 Business Strategy
McGraw-Hill Education (1997)
US$19.76

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel...

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

HarperCollins (2009)
US$12.76

Two world-renowned marketing consultants and bestselling authors present the definitive rules of...

Positioning: The Battle for Your Mind, 20th Anniversary Edition
McGraw-Hill Education (2000)
US$26.10

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

Positioning: The Battle for Your Mind
McGraw-Hill Education (2000)
US$18.00

The first book to deal with the problems of communicating to a skeptical, media-blitzed public,...

Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die (2nd ed.)

Survival in Our Era of Killer Competition

Wiley (2008)
US$23.50

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
McGraw-Hill Education (2009)
US$27.00

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published...

The Making of a Name: The Inside Story of the Brands We Buy

The Making of a Name

The Inside Story of the Brands We Buy

Oxford University Press (2004)
US$24.29

How do brand names differ from other names, and what goes into making a good name great and a bad...