Jean-Noël Kapferer

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking

The New Strategic Brand Management (5th ed.)

Advanced Insights and Strategic Thinking

Kogan Page (2012)
US$41.97

Develop your understanding of brand management and strategic brand thinking with this essential,...

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Kogan Page (2015)
US$31.47

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle...

Rumors: Uses, Interpretation and Necessity

Rumors

Uses, Interpretation and Necessity

Taylor and Francis (2017)
US$47.85

Rumors may be the oldest medium of mass communication of information or ideas. Even before there...

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy (2nd ed.)

Break the Rules of Marketing to Build Luxury Brands

Kogan Page (2012)
US$36.73

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the...

Advances in Luxury Brand Management
Springer International Publishing (2017)
US$110.30

Presenting some of the most significant research on the modern understanding of luxury, this edited...