Kim B. Sheehan

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Controversies in Contemporary Advertising
SAGE Publications (2013)
US$65.00

Presenting a range of perspectives on advertising in a global society, this Second Edition of ...

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising (2nd ed.)

Strategies, Techniques, and Applications

SAGE Publications (2011)
US$56.00

This Second Edition remains the only book to discuss both theory and application of qualitative...