Stan Maklan

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DRM

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Customer Relationship Management: Concepts and Technologies

Customer Relationship Management (4th ed.)

Concepts and Technologies

Taylor and Francis (2019)
US$62.96

Customer Relationship Management , Fourth Edition continues to be the go-to CRM guide explaining...

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Marketing Value Metrics (2nd ed.)

A New Metrics Model to Measure Marketing Effectiveness

Malcolm McDonald, Stan Maklan and 1 more...
Kogan Page (2014)
US$26.22

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver...

Customer Relationship Management
Taylor and Francis (2007)
US$62.96

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM...