V. Kumar

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Profitable Customer Engagement: Concept, Metrics and Strategies

Profitable Customer Engagement

Concept, Metrics and Strategies

SAGE Publications (2013)
US$26.00

The concept of customer engagement has evolved as a powerful tool for building a profitable approach...

Customer Relationship Management: Concept, Strategy, and Tools

Customer Relationship Management (3rd ed.)

Concept, Strategy, and Tools

Springer Berlin Heidelberg (2018)
US$58.46

This book closely examines the strategic and tactical aspects of customer relationship management as...

Handbook of Research on Customer Equity in Marketing
Edward Elgar Publishing (2015)
US$60.00

Customer equity has emerged as the most important metric to manage firm performance. This Handbook...

International Negotiation in China and India: A Comparison of the Emerging Business Giants

International Negotiation in China and India

A Comparison of the Emerging Business Giants

Palgrave Macmillan UK (2011)
US$110.30

Negotiation is an important managerial skill. The ability to negotiate across cultures becomes even...

Artist, Undone
Hachette India (2012)
US$22.99

I can see where you are going. Up shit creek...with a paddle.' He was right. That is where I was...

The Third Squad: A Noir Novel
Akashic Books (Ignition) (2017)
US$15.99

A police sharpshooter with Asperger’s syndrome is tasked with cleaning up the streets of Mumbai in...

Electronics and Communications Engineering: Applications and Innovations
Apple Academic Press (2019)
US$52.89

Every day, millions of people are unaware of the amazing processes that take place when using their...

Statistical Methods in Customer Relationship Management
Wiley (2012)
US$96.30

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling...

Military Psychology: Concepts, Trends and Interventions

Military Psychology

Concepts, Trends and Interventions

SAGE Publications (2016)
US$52.00

Reflects psychological concepts, trends and interventions of direct relevance to the Indian &...

Secure Java: For Web Application Development

Secure Java

For Web Application Development

CRC Press (2010)
US$83.95

Most security books on Java focus on cryptography and access control, but exclude key aspects such...