V. Kumar

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Profitable Customer Engagement: Concept, Metrics and Strategies

Profitable Customer Engagement

Concept, Metrics and Strategies

SAGE Publications (2013)

The concept of customer engagement has evolved as a powerful tool for building a profitable approach...

Customer Relationship Management: Concept, Strategy, and Tools

Customer Relationship Management (3rd ed.)

Concept, Strategy, and Tools

Springer Berlin Heidelberg (2018)

This book closely examines the strategic and tactical aspects of customer relationship management as...

Handbook of Research on Customer Equity in Marketing
Edward Elgar Publishing (2015)

Customer equity has emerged as the most important metric to manage firm performance. This Handbook...

International Negotiation in China and India: A Comparison of the Emerging Business Giants

International Negotiation in China and India

A Comparison of the Emerging Business Giants

Palgrave Macmillan UK (2011)

Negotiation is an important managerial skill. The ability to negotiate across cultures becomes even...

Artist, Undone
Hachette India (2012)

I can see where you are going. Up shit creek...with a paddle.' He was right. That is where I was...

The Third Squad: A Noir Novel
Akashic Books (Ignition) (2017)

A police sharpshooter with Asperger’s syndrome is tasked with cleaning up the streets of Mumbai in...

Electronics and Communications Engineering: Applications and Innovations
Apple Academic Press (2019)

Every day, millions of people are unaware of the amazing processes that take place when using their...

Statistical Methods in Customer Relationship Management
Wiley (2012)

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling...

Military Psychology: Concepts, Trends and Interventions

Military Psychology

Concepts, Trends and Interventions

SAGE Publications (2016)

Reflects psychological concepts, trends and interventions of direct relevance to the Indian &...

Secure Java: For Web Application Development

Secure Java

For Web Application Development

CRC Press (2010)

Most security books on Java focus on cryptography and access control, but exclude key aspects such...