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Consumer Behaviour
SAGE Publications (2019)
US$51.00

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to...

Consumer Behaviour
SAGE Publications (2016)
US$58.00

Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in...

Entrepreneurial Marketing: Global Perspectives

Entrepreneurial Marketing

Global Perspectives

Zubin Sethna, Rosalind Jones and 1 more...
Emerald Group Publishing Limited (2013)
US$98.99

This title presents important theoretical developments with regard to research at the...