Advertising & Promotion

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Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen

Billion-Dollar Branding

Brand Your Small Business Like a Big Business and Make Great Things Happen

Honey Parker, Blaine Parker and 1 more...
Morgan James Publishing (2012)
US$17.99

Two advertising veterans explain the myths about branding—and how even the smallest businesses can...

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Wiley (2003)
US$30.99

The most renowned figure in the world of marketing offers the new rules to the game for marketing...

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketing (4th ed.)

Marketing Strategies for Engaging the Digital Generation

Kogan Page (2016)
US$20.98

Harness the power of digital media to achieve the utmost success in business, both now and in...

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing (2nd ed.)

How to Successfully Promote Events, Festivals, Conventions, and Expositions

Wiley (2012)
US$41.99

A modern, completely updated guide to effective event marketing As the events market becomes...

Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human

Conversation Marketing

How to Be Relevant and Engage Your Customer by Speaking Human

Red Wheel Weiser (2018)
US$16.95

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands...

The Artist in the Machine: The World of AI-Powered Creativity

The Artist in the Machine

The World of AI-Powered Creativity

The MIT Press (2019)
US$29.99

An authority on creativity introduces us to AI-powered computers that are creating art, literature,...

Tested Sentences that Sell
Papamoa Press (2018)
US$2.99

This book describes the simple but effective methods that Elmer Wheeler has used in making two sales...

Crossing the Chasm: Marketing and Selling Technology Project

Crossing the Chasm

Marketing and Selling Technology Project

HarperCollins (2009)
US$13.51

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. ...

Diffusion of Innovations, 5th Edition
Free Press (2003)
US$25.99

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. ...

Ambient Findability: What We Find Changes Who We Become

Ambient Findability

What We Find Changes Who We Become

O'Reilly Media (2005)
US$23.99

How do you find your way in an age of information overload? How can you filter streams of complex...