Advertising & Promotion

1278 titles from eBooks.com

New Releases

Language

Ebook Format

DRM

Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

Key Account Management and Planning

The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

Free Press (2001)
US$15.99

The vastly increased level of competitive intensity faced by corporations and the increased costs of...

The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever

The Sales Advantage

How to Get It, Keep It, and Sell More Than Ever

Dale Carnegie, J. Oliver Crom and 1 more...
Free Press (2002)
US$14.99

Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale...

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

Wiley (2002)
US$50.99

An Adweek Book Master the techniques that top companies use to spark creativity In today's...

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

Affiliate Millions

Make a Fortune using Search Marketing on Google and Beyond

Wiley (2007)
US$21.99

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Wiley (2007)
US$20.99

Great copy is the heart and soul of the advertising business. In this practical guide, legendary...

Positioning: The Battle for Your Mind, 20th Anniversary Edition
McGraw-Hill Education (2000)
US$26.10

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Do-It-Yourself Advertising and Promotion (3rd ed.)

How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Wiley (2003)
US$21.99

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching...

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
McGraw-Hill Education (2001)
US$30.60

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable...

Brand Media Strategy, 2nd Edition: Integrated Communications Planning in the Digital Era

Brand Media Strategy, 2nd Edition (2nd ed.)

Integrated Communications Planning in the Digital Era

Palgrave Macmillan (2014)
US$30.00

This fully updated edition of Brand Media Strategy explains how innovative marketers are growing...

101 Ways to Advertise Your Business
Allen & Unwin (2006)
US$11.56

Practical tips to help you promote and advertise your products and service, simply, effectively, and...