Advertising & Promotion

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101 Ways to Advertise Your Business
Allen & Unwin (2006)

Practical tips to help you promote and advertise your products and service, simply, effectively, and...

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business: Social Media Marketing in 30 Minutes a Day
McGraw-Hill Education (2010)

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small...

Copyediting and Proofreading For Dummies
Wiley (2007)

Turn your knack for language into a lucrative career Must-know techniques and resources for...

Positioning: The Battle for Your Mind
McGraw-Hill Education (2000)

The first book to deal with the problems of communicating to a skeptical, media-blitzed public,...

Taylor and Francis (2001)

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

Henry Holt and Co. (2007)

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

A Technique for Producing Ideas
McGraw-Hill Education (2003)

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since...

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This (5th ed.)

The Classic Guide to Creating Great Ads

Wiley (2016)

The classic guide to creating great advertising now covers all media: Digital, Social, and...

Say It With Charts: The Executive’s Guide to Visual Communication
McGraw-Hill Education (2001)

Step-by-step guide to creating compelling, memorable presentations A chart that once took ten...

Go To Market Strategy
Taylor and Francis (2012)

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry...