Advertising & Promotion

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Fascinate: Your 7 Triggers to Persuasion and Captivation

Fascinate

Your 7 Triggers to Persuasion and Captivation

HarperCollins (2010)
US$20.27

A newly revised and updated edition of the influential guide that explores one of the most powerful...

Advertising For Dummies
Wiley (2007)
US$19.50

So, you need to create an advertising campaign that brings in more customers, adds more dollars to...

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

The Online Advertising Playbook

Proven Strategies and Tested Tactics from the Advertising Research Foundation

Wiley (2007)
US$33.50

Praise for The Online Advertising Playbook "Finally, someone has documented all we know about...

The New Positioning: The Latest on the World's #1 Business Strategy
McGraw-Hill Education (1997)
US$19.76

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel...

1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Times: Plus 300 Rainmaking Strategies for Dry Times
McGraw-Hill Education (2003)
US$18.00

A treasure trove of tips on how to increase your income as a speaker--and keep your clients coming...

The Solution Selling Fieldbook: Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution

The Solution Selling Fieldbook

Practical Tools, Application Exercises, Templates and Scripts for Effective Sales Execution

McGraw-Hill Education (2005)
US$35.96

The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution...

Ice to the Eskimos: How to Market a Product Nobody Wants

Ice to the Eskimos

How to Market a Product Nobody Wants

HarperCollins (2009)
US$18.02

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class....

The Selling Fox: A Field Guide for Dynamic Sales Performance

The Selling Fox

A Field Guide for Dynamic Sales Performance

Wiley (2002)
US$34.99

A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of...

Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

Mastering the Complex Sale

How to Compete and Win When the Stakes are High!

Wiley (2003)
US$21.99

If you specialize in complex sales, the business-to-business transactions that involve multiple...

Managing Brand Equity
Free Press (2009)
US$16.99

The most important assets of any business are intangible: its company name, brands, symbols, and...