Advertising & Promotion

1275 titles from eBooks.com

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Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

Blog Marketing

The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

McGraw-Hill Education (2005)
US$32.40

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your...

Predatory Thinking: A Masterclass in Out-thinking the Competition

Predatory Thinking

A Masterclass in Out-thinking the Competition

Pan Macmillan (2013)
US$11.37

A masterclass in out-thinking the competition.

Luxury World: The Past, Present and Future of Luxury Brands

Luxury World

The Past, Present and Future of Luxury Brands

Kogan Page (2009)
US$26.34

Discover the strategies behind luxury brands, including how they position themselves as truly elite...

Microsoft CRM For Dummies
Wiley (2004)
US$27.99

The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship...

The Fundamentals of Business-to-Business Sales & Marketing
McGraw-Hill Education (2003)
US$31.50

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting...

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

How to Write Great Copy (2nd ed.)

Learn the Unwritten Rules of Copywriting

Kogan Page (2006)
US$39.99

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight...

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

The Small Business Guide to Online Marketing

A step-by-step guide to growing your business online

Harriman House (2012)
US$6.57

If you run a small business, then your customers are online. They search for products online, they...

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Words that Sell, Revised and Expanded Edition (2nd ed.)

The Thesaurus to Help You Promote Your Products, Services, and Ideas

McGraw-Hill Education (2006)
US$16.20

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that...

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Free Press (2009)
US$18.99

In this long-awaited book from the world's premier brand expert and author of the seminal work ...

Controversies in Contemporary Advertising
SAGE Publications (2013)
US$65.00

Presenting a range of perspectives on advertising in a global society, this Second Edition of ...