Advertising & Promotion

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The End of Fashion: The Mass Marketing of the Clothing Business Forever

The End of Fashion

The Mass Marketing of the Clothing Business Forever

HarperCollins (2010)
US$12.76

The time when "fashion" was defined by French designers whose clothes could be afforded only by...

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Penguin Publishing Group (2009)
US$15.77

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . ...

Driven: Inside BMW, the Most Admired Car Company in the World

Driven

Inside BMW, the Most Admired Car Company in the World

Wiley (2004)
US$45.99

An exclusive look at one of the world's most successful and controversial companies, and the...

Winning Results with Google AdWords, Second Edition
McGraw-Hill Education (2007)
US$26.10

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise...

The McGraw-Hill 36-Hour Course: Online Marketing
McGraw-Hill Education (2010)
US$18.90

A crash course on the most dynamic marketing platform today! Online marketing has evolved far...

Market Planning Guide, 6E
Dearborn Trade Publishing (2002)
US$22.95

Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. ...

Enterprise Marketing Management: The New Science of Marketing

Enterprise Marketing Management

The New Science of Marketing

Dave Sutton, Tom Klein and 1 more...
Wiley (2006)
US$33.50

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at...

Pick Me: Breaking Into Advertising and Staying There

Pick Me

Breaking Into Advertising and Staying There

Wiley (2005)
US$19.50

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can...

Hospitality Marketing Management
Wiley (2006)
US$84.15

Covers the major principles of marketing with a practical, applications oriented approach. This is a...

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish (2nd ed.)

How Challenger Brands Can Compete Against Brand Leaders

Wiley (2009)
US$26.50

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition,...