Advertising & Promotion

1275 titles from eBooks.com

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Infographics: The Power of Visual Storytelling

Infographics

The Power of Visual Storytelling

Jason Lankow, Josh Ritchie and 1 more...
Wiley (2012)
US$26.50

Transform your marketing efforts through the power of visual content In today's fast-paced...

Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations

Say It with Presentations, Second Edition, Revised & Expanded (2nd ed.)

How to Design and Deliver Successful Business Presentations

McGraw-Hill Education (2006)
US$45.00

For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and...

Net Words: Creating High-Impact Online Copy
McGraw-Hill Education (2001)
US$17.10

A guide to creating copy that connects with customers­­and makes the sale Advertising and...

Advertising Media Planning, Seventh Edition
McGraw-Hill Education (2010)
US$81.00

The industry standard for 30 years—updated to include the newest developments in digitization and...

How to Win Campaigns: Communications for Change

How to Win Campaigns (2nd ed.)

Communications for Change

Taylor and Francis (2012)
US$32.73

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for...

Scientific Advertising
The Floating Press (1923)
US$6.92

The time has come when advertising has in some hands reached the status of a science. It is based on...

The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

The Anatomy of Buzz Revisited

Real-life lessons in Word-of-Mouth Marketing

The Crown Publishing Group (2009)
US$12.13

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated...

Commonsense Direct and Digital Marketing
Kogan Page (2007)
US$26.18

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct...

Scoring Points: How Tesco Continues to Win Customer Loyalty

Scoring Points (2nd ed.)

How Tesco Continues to Win Customer Loyalty

Clive Humby, Tim Phillips and 1 more...
Kogan Page (2008)
US$20.98

Go behind the scenes at Tesco and learn best practice from the successes and failures of their...

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Experiential Marketing

How to Get Customers to Sense, Feel, Think, Act, Relate

Free Press (2000)
US$14.99

Engaging, enlightening, provocative, and sensational are the words people use to describe...