Consumer Behavior

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Overdressed: The Shockingly High Cost of Cheap Fashion

Overdressed

The Shockingly High Cost of Cheap Fashion

Penguin Publishing Group (2012)
US$15.77

Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping...

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

HarperCollins (2009)
US$12.76

"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times ...

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Crown Publishing Group (2006)
US$14.55

Why are people around the world so very different? What makes us live, buy, even love as we do? The...

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Upside of Irrationality

The Unexpected Benefits of Defying Logic at Work and at Home

HarperCollins (2010)
US$12.76

“Dan Ariely is a genius at understanding human behavior: no economist does a better job of...

Economic Psychology
Wiley (2017)
US$51.53

A comprehensive overview of contemporary economic psychology Economic Psychology  presents an...

Small Data: The Tiny Clues That Uncover Huge Trends

Small Data

The Tiny Clues That Uncover Huge Trends

John Murray Press (2016)
US$18.99

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes...

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

Customer Experience 3.0

High-Profit Strategies in the Age of Techno Service

AMACOM (2014)
US$18.74

Your customers are expecting seamless customer service experiences. You can’t afford to give them...

Tools and Weapons: The Promise and The Peril of the Digital Age

Tools and Weapons

The Promise and The Peril of the Digital Age

Hodder & Stoughton (2019)
US$24.99

The instant New York Times bestseller 'A clear, compelling guide to some of the most pressing...

Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization

Handbook on Customer Centricity

Strategies for Building a Customer-Centric Organization

Edward Elgar Publishing (2019)
US$65.00

Drawing on the expertise of leading marketing scholars, this book provides managers and researchers...

Narrative Economics: How Stories Go Viral and Drive Major Economic Events

Narrative Economics

How Stories Go Viral and Drive Major Economic Events

Princeton University Press (2019)
US$22.70

From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a new way...