Customer Service

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Scoring Points: How Tesco Continues to Win Customer Loyalty

Scoring Points (2nd ed.)

How Tesco Continues to Win Customer Loyalty

Clive Humby, Tim Phillips and 1 more...
Kogan Page (2008)
US$20.98

Go behind the scenes at Tesco and learn best practice from the successes and failures of their...

Revolutionize Your Customer Experience
Palgrave Macmillan (2004)
US$59.00

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the...

Creating Customer Evangelists: How your best customers can help you increase customer loyalty, sales and profitability of your brand.

Creating Customer Evangelists

How your best customers can help you increase customer loyalty, sales and profitability of your brand.

Dearborn Trade Publishing (2002)
US$25.00

"Evangelism marketing" is the process of getting buyers to believe in a product or service so much...

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

Penguin Publishing Group (2008)
US$13.34

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative...

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Life After the 30-Second Spot

Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Wiley (2005)
US$26.50

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional...

There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

There's a Customer Born Every Minute

P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

Wiley (2006)
US$34.99

Praise for THERE'S A CUSTOMER BORN EVERY MINUTE "Joe Vitale has created an entertaining,...

Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers

Stop, Ask, and Listen (2nd ed.)

Proven Sales Techniques to Turn Browsers Into Buyers

Wiley (2008)
US$21.99

"This book gives every sales professional, in any market, a step-by-step process to make more sales,...

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Measure What Matters

Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

Wiley (2011)
US$24.50

In an online and social media world, measurement is the key to success If you can measure your key...

Clients Forever: How Your Clients Can Build Your Business for You: How Your Clients Can Build Your Business for You

Clients Forever: How Your Clients Can Build Your Business for You

How Your Clients Can Build Your Business for You

McGraw-Hill Education (2003)
US$17.10

How to Discover and Unlock the Power of the Extraordinary Client! What if you could increase your...

Care Packages for Your Customers: An Idea a Week to Enhance Customer Service

Care Packages for Your Customers

An Idea a Week to Enhance Customer Service

McGraw-Hill Education (2007)
US$22.50

CARE to build a customer-focused company! Are you building enough customer loyalty in your...