Strategy Express

Strategy 03.01

by John Middleton, Bob Gorzynski

Fast track route to mastering all aspects of strategy

Covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen

Examples and lessons from benchmark companies, including Encyclopaedia Britannica, Sears, Seven-Eleven Japan and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

  • Wiley; December 2001
  • ISBN: 9781841122861
  • Edition: 1
  • Read online, or download in secure PDF format
  • Title: Strategy Express
  • Author: John Middleton; Bob Gorzynski
  • Imprint: Capstone

About The Author

JOHN MIDDLETON is the founder of the Bristol Management Research Centre. Recognized as a leading expert in personal and systems thinking technologies, he works as a coach and consultant with individuals and organizations that are determined to make best use of the future. He is the author of two books, Smart Things to Know About Your Career and Writing the New Economy.

BOB GORZYNSKI has worked extensively in the fields of strategy, change management and customer care with both large international organisations and at owner manager level. After spending 10 years in corporate finance and strategy in blue chip companies he has specialised in aligning the technical and the human aspects of strategic change. He currently specialises in the media, entertainment and retail sectors.