Digital Marketing Strategy (2nd ed.)

An Integrated Approach to Online Marketing

by Simon Kingsnorth

Subject categories
ISBNs
  • 9780749484224
  • 9780749484231

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.


  • Kogan Page; April 2019
  • ISBN: 9780749484231
  • Edition: 2
  • Read online, or download in secure PDF or secure ePub format
  • Title: Digital Marketing Strategy
  • Author: Simon Kingsnorth
  • Imprint: Kogan Page
Subject categories
ISBNs
  • 9780749484224
  • 9780749484231

About The Author

Bestselling author Simon Kingsnorth is a recognized digital leader and strategist, and is currently Global Head of Digital Marketing at Citi Private Bank. Highly experienced at leading teams in digital marketing, digital transformation and user experience, he is a regular keynote speaker and contributor to industry publications.

Subject categories
ISBNs
  • 9780749484224
  • 9780749484231