Transnational Management (8th ed.)

Text and Cases in Cross-Border Management

by Christopher A. Bartlett, Paul W. Beamish

Subject categories
ISBNs
  • 9781108422437
  • 9781108527446
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.

  • Cambridge University Press; March 2018
  • ISBN: 9781108527446
  • Edition: 8
  • Read online, or download in secure PDF format
  • Title: Transnational Management
  • Author: Christopher A. Bartlett; Paul W. Beamish
  • Imprint: Cambridge University Press
Subject categories
ISBNs
  • 9781108422437
  • 9781108527446

In The Press

'If I were an MBA student studying anywhere in the world this is the book I would want as the textbook for my global strategy course. As a faculty member, this is the book I would pick for my case-based global strategic management course. Why? It's a book in its 8th edition written by world-class experts on the topic. A book written with succinct but comprehensive introductions to cases that are complex and true-to-life. A book that discussed strategies and structures of twenty-first century multinationals: parents, subsidiaries and their alliance partners. A book that covers twenty-first-century issues such as sustainability, corruption, and emerging economy multinationals. In Transnational Management, managers of multinationals are engaged in games of global chess, using integration, responsiveness and worldwide learning to engineer long-run competitive advantage. This is the way that global strategy should be taught. Enjoy!' Lorraine Eden, Texas A & M University, President, Academy of International Business

Subject categories
ISBNs
  • 9781108422437
  • 9781108527446