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Marketing: A Critical Introduction

Marketing

A Critical Introduction

SAGE Publications (2009)
US$44.00

An unrivalled and entertaining introduction to the essentials of critical theory in marketing

Advertising and Promotion
SAGE Publications (2017)
US$52.00

Using a wide range of visual examples and case studies, the authors show how brands benefit from...

Marketing in Context: Setting the Scene
Palgrave Macmillan UK (2013)
US$41.54

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a...

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Taylor and Francis (2001)
US$51.89

Marketing is at the centre of the business education boom: a million or more people worldwide are...

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Qualitative Research in Marketing and Management (2nd ed.)

Doing Interpretive Research Projects

Taylor and Francis (2019)
US$49.23

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing...

Advertising and Promotion
SAGE Publications (2021)
US$50.00

Offering a short, concise and creative take on advertising and promotion, the new edition includes...