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Marketing: A Critical Introduction

Marketing

A Critical Introduction

SAGE Publications (2009)
US$44.00

An unrivalled and entertaining introduction to the essentials of critical theory in marketing

Doing Research Projects in Marketing, Management and Consumer Research
Taylor and Francis (2003)
US$42.65

As interpretive research perspectives become increasingly influential in the social sciences, so it...

Marketing in Context: Setting the Scene
Palgrave Macmillan (2013)
US$40.00

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a...

Marketing in Context: Setting the Scene
Palgrave Macmillan UK (2013)
US$33.17

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a...

Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption

Marketing and Social Construction

Exploring the Rhetorics of Managed Consumption

Taylor and Francis (2001)
US$46.52

Marketing is at the centre of the business education boom: a million or more people worldwide are...

Advertising and Promotion
SAGE Publications (2017)
US$52.00

Using a wide range of visual examples and case studies, the authors show how brands benefit from...