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Guanxi: Relationship Marketing in a Chinese Context

Guanxi

Relationship Marketing in a Chinese Context

Erdener Kaynak, Y.H. Wong and 1 more...
Taylor and Francis (2013)
US$62.69

Develop a network of successful business relationships in China! This systematic study of the...

International Management Leadership: The Primary Competitive Advantage
Taylor and Francis (2013)
US$57.57

The primary competitive advantage that firms have today is the perspective, outlook, and commitment...

The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management

The Eight Core Values of the Japanese Businessman

Toward an Understanding of Japanese Management

Taylor and Francis (2016)
US$57.57

The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite...

Global Tourist Behavior
Taylor and Francis (2012)
US$72.92

Global Tourist Behavior contains travel and marketing research that explores the integral global...

Globalization of Business: Practice and Theory
Taylor and Francis (2000)
US$47.33

Create a successful strategy for competition in the global marketplace! Globalization of Business:...

International Marketing: Sociopolitical and Behavioral Aspects

International Marketing

Sociopolitical and Behavioral Aspects

Taylor and Francis (1991)
US$70.37

Social, economic, political, business, and cultural environmental factors affect the international...

Market Evolution in Developing Countries: The Unfolding of the Indian Market
Taylor and Francis (2012)
US$47.33

Markets in Third World countries are growing rapidly and in the next several decades will offer...

Marketing Issues in Western Europe: Changes and Developments
Taylor and Francis (2012)
US$60.13

Be prepared for the differences in marketing across European borders! Europe is not a uniform...

Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Taylor and Francis (2012)
US$51.17

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several...

Business Simulations, Games, and Experiential Learning in International Business Education
Taylor and Francis (2012)
US$55.01

If you find traditional lectures and course material ineffective for teaching students how to...