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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

Alice M. Tybout, Tim Calkins and 1 more...
Wiley (2005)
US$30.99

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of...

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans (2nd ed.)

How to Stop Wasting Time and Start Driving Growth

Palgrave Macmillan US (2016)
US$35.51

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours...

Kellogg on Branding in a Hyper-Connected World
Wiley (2019)
US$30.99

World-class branding for the interconnected modern marketplace Kellogg on Branding in a...