Advertising & Promotion

1292 titles from eBooks.com

New Releases

Language

Ebook Format

DRM

Controversies in Contemporary Advertising
SAGE Publications (2013)
US$65.00

Presenting a range of perspectives on advertising in a global society, this Second Edition of ...

Contagious: Why Things Catch On

Contagious

Why Things Catch On

Simon & Schuster (2013)
US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

Simon & Schuster (1999)
US$12.99

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains...

Positioning: The Battle for Your Mind
McGraw-Hill Education (2000)
US$18.00

The first book to deal with the problems of communicating to a skeptical, media-blitzed public,...

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

HMH Books (2007)
US$14.38

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing...

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy (2nd ed.)

Break the Rules of Marketing to Build Luxury Brands

Kogan Page (2012)
US$36.36

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the...

Infographics: The Power of Visual Storytelling

Infographics

The Power of Visual Storytelling

Jason Lankow, Josh Ritchie and 1 more...
Wiley (2012)
US$26.50

Transform your marketing efforts through the power of visual content In today's fast-paced...

This is Marketing: You Can’t Be Seen Until You Learn To See

This is Marketing

You Can’t Be Seen Until You Learn To See

Penguin Books Ltd (2018)
US$21.14

THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and...

Colour Psychology Today
John Hunt Publishing (2016)
US$7.99

To pursue excellence through the intelligent appliance of colour.

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising (2nd ed.)

Strategies, Techniques, and Applications

SAGE Publications (2011)
US$56.00

This Second Edition remains the only book to discuss both theory and application of qualitative...