Consumer Behavior

1020 titles from eBooks.com

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Harvard Business Review Press (2014)
US$31.99

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46...

Contagious: Why Things Catch On

Contagious

Why Things Catch On

Simon & Schuster (2013)
US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....

Why We Buy: The Science Of Shopping

Why We Buy

The Science Of Shopping

Simon & Schuster (2000)
US$12.99

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic,...

Misbehaving: The Making of Behavioural Economics

Misbehaving

The Making of Behavioural Economics

Penguin Books Ltd (2015)
US$14.09

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial...

Hooked: How to Build Habit-Forming Products

Hooked

How to Build Habit-Forming Products

Penguin Books Ltd (2014)
US$18.32

Nir Eyal reveals how successful companies create products people can't put down - and shows how you...

Youtility: Why Smart Marketing Is about Help Not Hype

Youtility

Why Smart Marketing Is about Help Not Hype

Penguin Publishing Group (2013)
US$6.06

The difference between helping and selling is just two letters If you're wondering how to make...

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses

AMACOM (2015)
US$20.99

You don’t have to choose between acting sustainably and profiting wildly! Learn the secrets of these...

More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next

More from Less

The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next

Scribner (2019)
US$11.39

From the coauthor of the New York Times bestseller The Second Machine Age , a compelling...

Bounded Rationality and Industrial Organization
Oxford University Press (2011)
US$28.79

Grounded in key observations in consumer psychology, Bounded Rationality and Industrial...

Handbook of Research Methods and Applications in Experimental Economics
Edward Elgar Publishing (2019)
US$60.00

This volume offers a comprehensive review of experimental methods in economics. Its 21 chapters...