Marketing

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Social Media Marketing
SAGE Publications (2017)
US$63.00

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special...

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

The Definitive Guide to Strategic Content Marketing

Perspectives, Issues, Challenges and Solutions

Kogan Page (2018)
US$21.49

Gain insight into a wealth of varying perspectives on content marketing and glean a unique...

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Harvard Business Review Press (2014)
US$31.99

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46...

Marketing: An Introduction

Marketing (4th ed.)

An Introduction

SAGE Publications (2017)
US$58.00

An easy to use tool allowing students to switch from web resources to the print text and back again,...

Media Audiences: Effects, Users, Institutions, and Power

Media Audiences (2nd ed.)

Effects, Users, Institutions, and Power

SAGE Publications (2019)
US$69.00

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all...

Dynamics of International Advertising: Theoretical and Practical Perspectives

Dynamics of International Advertising (3rd ed.)

Theoretical and Practical Perspectives

Peter Lang (2017)
US$64.95

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with...

The Challenger Sale: How To Take Control of the Customer Conversation

The Challenger Sale

How To Take Control of the Customer Conversation

Penguin Books Ltd (2012)
US$21.14

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale , Matthew...

Cold Calling For Chickens
Cyan Books (2006)
US$5.00

“Cold calling” – making contact with strangers – is the biggest fear confronting businesspeople,...

Contagious: Why Things Catch On

Contagious

Why Things Catch On

Simon & Schuster (2013)
US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....

Why We Buy: The Science Of Shopping

Why We Buy

The Science Of Shopping

Simon & Schuster (2000)
US$12.99

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic,...