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Hooked: How to Build Habit-Forming Products

Hooked

How to Build Habit-Forming Products

Penguin Books Ltd (2014)
US$18.32

Nir Eyal reveals how successful companies create products people can't put down - and shows how you...

Media Law: A Practical Guide (Revised Edition)

Media Law

A Practical Guide (Revised Edition)

Peter Lang (2019)
US$69.95

This book provides a clear and concise explanation of media law principles. It focuses on the...

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Hypnotic Writing

How to Seduce and Persuade Customers with Only Your Words

Wiley (2007)
US$17.50

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to...

An Introduction to Visual Communication: From Cave Art to Second Life (2nd edition)

An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)

Peter Lang (2017)
US$52.95

Technological changes have radically altered the ways in which people use visual images. Since the...

The Artist in the Machine: The World of AI-Powered Creativity

The Artist in the Machine

The World of AI-Powered Creativity

The MIT Press (2019)
US$29.99

An authority on creativity introduces us to AI-powered computers that are creating art, literature,...

This is Marketing: You Can’t Be Seen Until You Learn To See

This is Marketing

You Can’t Be Seen Until You Learn To See

Penguin Books Ltd (2018)
US$21.14

THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and...

Buyology: How Everything We Believe About Why We Buy is Wrong

Buyology

How Everything We Believe About Why We Buy is Wrong

Random House (2012)
US$14.09

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell...

Youtility: Why Smart Marketing Is about Help Not Hype

Youtility

Why Smart Marketing Is about Help Not Hype

Penguin Publishing Group (2013)
US$15.77

The difference between helping and selling is just two letters If you're wondering how to make...

Why We Buy: The Science Of Shopping

Why We Buy

The Science Of Shopping

Simon & Schuster (2000)
US$12.99

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic,...

Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know

Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know

Dearborn Trade Publishing (2003)
US$19.95

Account executives, and anyone else who deals with clients, will find themselves flinching,...