Successful Qualitative Research

A Practical Guide for Beginners

by Virginia Braun, Victoria Clarke

Subject categories
ISBNs
  • 1847875815
  • 9781847875815
  • 9781446281024
  • 9781446289518
*Shortlisted for the BPS Book Award 2014 in the Textbook Category*

*Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in  Psychology (AWP)*


Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk students through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide students with complete confidence for their qualitative research journey.

    This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.

    Electronic Inspection Copy available for instructors here.


    • SAGE Publications; March 2013
    • ISBN: 9781446281024
    • Edition: 1
    • Read online, or download in secure PDF or secure ePub format
    • Title: Successful Qualitative Research
    • Author: Virginia Braun; Victoria Clarke
    • Imprint: SAGE Publications Ltd
    Subject categories
    ISBNs
    • 1847875815
    • 9781847875815
    • 9781446281024
    • 9781446289518

    In The Press

    'Like water wings for the qualitative research beginner, Successful Qualitative Research: A Practical Guide for Beginners gracefully supports methodological novices until they learn to swim elegantly, on their own, in qualitative waters… As a teacher, researcher or a student, you will want to thank the gifted methodologists Braun and Clarke for making it all seem so easy'
    Michelle Fine
    The City University of New York, NY, USA


    'This is an admirably useful textbook that provides an uncommonly accessible, practical, and absorbing introduction for beginners to qualitative research'

    Eva Magnusson
    Umeå University, UMEÅ, Sweden


    'A clear, engaging and intelligent qualitative research guide which will greatly appeal to students new to this area. The authors should be commended for their lively style and attention to often hidden processes and practices involved in successful qualitative research'
    Brendan Gough
    Leeds Metropolitan University


    'This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners'

    Lucy Yardley
    University of Southampton


    'Virginia Braun and Victoria Clarke present a clear and comprehensive road map for executing a successful qualitative study. They do so in a very engaging way that really brings the process to life for the reader. This book will be an essential read for anyone contemplating a qualitative research project'
    Guy Faulkner
    University of Toronto

    Subject categories
    ISBNs
    • 1847875815
    • 9781847875815
    • 9781446281024
    • 9781446289518