The Big Zero

The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage

by Kris Timmermans, Chris Roark, Rodrigo Abdalla

Do you want to achieve startup speed at enterprise scale?

Growth. It's what every company strives for. But it's become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market.

While zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation.

The Big Zero shows how a ZBx approach focuses on agility over austerity, visibility over guesswork and the future over the past to fuel growth and competitiveness.

  • Penguin Books Ltd; June 2019
  • ISBN: 9780241401620
  • Read online, or download in secure ePub format
  • Title: The Big Zero
  • Author: Kris Timmermans; Chris Roark; Rodrigo Abdalla
  • Imprint: Penguin

In The Press

Zero-based budgeting is a proven technique for reducing costs to competitively-advantaged levels. With ZBx - a zero based mindset - the closed-loop process focuses the entire organization and engages senior management in the journey. The Big Zero clearly portrays the six steps necessary to successfully implement ZBx. However, cost savings alone do not guarantee success. As important as managing costs, ZBx creates a mindset in the organization to question historical norms across many areas. As described in the book, applying these new ways of thinking and reinvesting savings behind clearly articulated growth strategies is what will lead to sustainable profitable growth

About The Author

Kris Timmermans (Author)
Kris Timmermans is a Senior Managing Director who heads Accenture Strategy's supply chain, operations and sustainability practices. He also leads Accenture's ZBx initiative globally. For more than two decades, he has helped clients define cost and operations transformations that create competitive advantage for their organizations. He is based in Brussels.

Chris Roark (Author)
Chris Roark is a Managing Director and leads Accenture's competitiveness and zero-based platforms for North America. He works with consumer package goods, industrial and retail clients to create enterprise value through implementation of growth strategies, operating model designs and structural cost resets. He is based in Chicago.

Rodrigo Abdalla (Author)
For over fifteen years, Rodrigo Abdalla has been spreading the zero-based mindset across the globe in a broad spectrum of sectors. Besides ZBx, his experience includes M&A and corporate turnaround. Based in London, he also acts as an angel investor, board member, and senior adviser to PEs and startups.