Business Strategy Made Simple (Eighth ed.)

Rodney Overton,

Business Strategy Made Simple
 
 
Strategic planning is the process of developing and maintaining a strategic fit between the organisation’s goals and capabilities and its changing marketing opportunities. It relies on developing a clear company mission, supporting objectives, a sound business portfolio, and coordinated functional strategies. Business strategies are about effectively creating a point of difference for your organisation or business which in turn will increase market share, profits and customer loyalty. The strategic management of a business requires a different approach to management. This approach should involve creativity, lateral thinking, vision, planning and innovation. The ability to think and plan strategically comes easily to some people while others find it extremely difficult. Many businesses thrive by following what appear to be very simple strategies, while conversely other businesses with apparently complex strategies appear to struggle in many cases. And many businesses of course have no strategies at all - they open the doors and hope for the best, often with dire consequences. Ideally every organisation or business should set out their strategies in a document with input from a team of people and review their strategies on a regular basis - last years strategies may not be effective next year. In this book we have endeavoured to provide a wide range of ideas to stimulate business strategies and to assist in thinking strategically. We have covered many facets of strategy, distribution, leadership, marketing, pricing, product development, and selling to name just some.


  • ;
  • ISBN:
  • Edition:
  • Title:
  • Series:
  • Author:
  • Imprint:

In The Press


About The Author


Customer Reviews

Verified Buyer

Read online

If you’re using a PC or Mac you can read this ebook online in a web browser, without downloading anything or installing software.

Download file formats

This ebook is available in file types:

This ebook is available in:

After you've bought this ebook, you can choose to download either the PDF version or the ePub, or both.

DRM Free

The publisher has supplied this book in DRM Free form with digital watermarking.

Required software

You can read this eBook on any device that supports DRM-free EPUB or DRM-free PDF format.

Digital Rights Management (DRM)

The publisher has supplied this book in encrypted form, which means that you need to install free software in order to unlock and read it.

Required software

To read this ebook on a mobile device (phone or tablet) you'll need to install one of these free apps:

To download and read this eBook on a PC or Mac:

  • Adobe Digital Editions (This is a free app specially developed for eBooks. It's not the same as Adobe Reader, which you probably already have on your computer.)

Limits on printing and copying

The publisher has set limits on how much of this ebook you may print or copy. See details.

  • {{ format_drm_information.format_name }} unrestricted {{ format_drm_information.format_name }} {{format_drm_information.page_percent}}% every {{format_drm_information.interval}} days {{ format_drm_information.format_name }} off
Read Aloud
  • {{ read_aloud_information.format_name }} on {{ read_aloud_information.format_name }} off
Subject categories
  •  > 
ISBNs