Why We Buy

The Science Of Shopping

by Paco Underhill

Subject categories
ISBNs
  • 1416561749
  • 9781416595243
  • 9781416561743
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

  • Simon & Schuster; June 2000
  • ISBN: 9781416561743
  • Read online, or download in secure ePub format
  • Title: Why We Buy
  • Author: Paco Underhill
  • Imprint: SIMON & SCHUSTER
Subject categories
ISBNs
  • 1416561749
  • 9781416595243
  • 9781416561743

In The Press

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times

Subject categories
ISBNs
  • 1416561749
  • 9781416595243
  • 9781416561743