The Design of Future Things

by Don Norman

Subject categories
ISBNs
  • 9780465002276
  • 9780465013036
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
  • Basic Books; May 2009
  • ISBN: 9780465013036
  • Read online, or download in secure ePub format
  • Title: The Design of Future Things
  • Author: Don Norman
  • Imprint: Basic Books
Subject categories
ISBNs
  • 9780465002276
  • 9780465013036

About The Author

Don Norman is Director of the Design Lab at the University of California, San Diego, former Apple Vice President, and co-founder of the Nielsen Norman Group. His many books include The Design of Everyday Things, The Design of Future Things, and Living with Complexity.