The fully updated third edition of this lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media has made the world progressively “smaller” as nations and cultures come into increasing contact. Decades ago Marshall McLuhan prophesied that media technology would transform the world into a “global village.” Slowly, fitfully, his vision is being fulfilled.
The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babel—invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.
Rowman & Littlefield Publishers; November 2017
- ISBN: 9781538106280
- Edition: 3
- Read online, or download in secure PDF or secure EPUB format
- Title: Globalization and Media
- Author: Jack Lule
Imprint: Rowman & Littlefield Publishers
In The Press
Lule’s writing, as always, is splendid—melodious, picturesque, and seamless. Reading this book was like having global vacations that unremittingly inspire deep learning and critical thinking about the role of media. This third edition is a welcome and timely update, with more diverse voices worldwide reflecting the historical and current state of the media, political events, and economic structures. A wondrous resource for a global audience of students and scholars.
About The Author
Jack Lule is professor of global studies and professor and chair of journalism and communication at Lehigh University.