BSS FAQs On Marketing

Answers and advise by the gurus

by Philip Kotler

Series: Business Solution Series

Subject categories
ISBNs
  • 9814408689
  • 9789814382328
  • 9789814408684
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?• What skills do marketing managers need to be successful?• What metrics can companies use to judge marketing performance?• How are globalization and new technology affecting the role of marketing?• What will the marketing department of the future look like?This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
  • Marshall Cavendish; July 2012
  • ISBN: 9789814408684
  • Edition: 1
  • Read online, or download in secure ePub format
  • Title: BSS FAQs On Marketing
  • Series: Business Solution Series
  • Author: Philip Kotler
  • Imprint: Marshall Cavendish
Subject categories
ISBNs
  • 9814408689
  • 9789814382328
  • 9789814408684