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BRAND sense: Sensory Secrets Behind the Stuff We Buy

BRAND sense

Sensory Secrets Behind the Stuff We Buy

Free Press (2008)
US$12.99

In perhaps the most creative and authoritative book on sensory branding ever written, international...

Social Marketing: Behavior Change for Social Good

Social Marketing (6th ed.)

Behavior Change for Social Good

SAGE Publications (2019)
US$87.00

Successful social marketing holds the power to change the world.  For almost two decades, Social...

Kotler On Marketing: How To Create, Win, and Dominate Markets

Kotler On Marketing

How To Create, Win, and Dominate Markets

Free Press (1999)
US$13.99

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million...

The Elusive Fan: Reinventing Sports in a Crowded Marketplace
McGraw-Hill Education (2006)
US$31.50

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into...

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

Alice M. Tybout, Tim Calkins and 1 more...
Wiley (2005)
US$30.99

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of...

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0

From Products to Customers to the Human Spirit

Wiley (2010)
US$21.99

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats...

Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0

Moving from Traditional to Digital

Wiley (2016)
US$21.99

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to...

Marketing in the Public Sector (paperback): A Roadmap for Improved Performance
Pearson Education (2006)
US$39.99

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental...

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Wiley (2003)
US$30.99

The most renowned figure in the world of marketing offers the new rules to the game for marketing...

Kellogg on Marketing
Wiley (2010)
US$26.50

The business classic, fully revised and updated for today's marketers The second edition of ...