New Releases

Language

Ebook Format

DRM

1 - 10 of 41 results

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Wiley (2004)
US$26.50

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can...

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

Wiley (2008)
US$93.60

This much-needed text offers an authoritative introduction to strategic marketing in health care and...

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Wiley (2005)
US$38.50

Today, corporations are expected to give something back to their communities in the form of...

BSS FAQs On Marketing: Answers and advise by the gurus

BSS FAQs On Marketing

Answers and advise by the gurus

Marshall Cavendish (2012)
US$4.00

FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an...

Ten Deadly Marketing Sins: Signs and Solutions
Wiley (2004)
US$30.99

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing...

High Visibility, Third Edition: Transforming Your Personal and Professional Brand

High Visibility, Third Edition (3rd ed.)

Transforming Your Personal and Professional Brand

Irving Rein, Philip Kotler and 2 more...
McGraw-Hill Education (2006)
US$35.10

The classic guide to personal and public image making--now updated for the digital age The...

Marketing Places
Free Press (2002)
US$15.99

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in...

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Wiley (2012)
US$24.50

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru...

B2B Brand Management
Springer Berlin Heidelberg (2006)
US$44.99

This book is one of the first to probe deeply into the art and science of branding industrial...

Kellogg on Advertising and Media: The Kellogg School of Management
Wiley (2010)
US$26.50

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the...