Philip Kotler

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Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0

Moving from Traditional to Digital

Wiley (2016)
US$21.99

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to...

The Elusive Fan: Reinventing Sports in a Crowded Marketplace
McGraw-Hill Education (2006)
US$31.50

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into...

Kellogg on Branding.: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding.

The Marketing Faculty of The Kellogg School of Management

Alice M. Tybout, Tim Calkins and 1 more...
Wiley (2005)
US$30.99

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of...

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0

From Products to Customers to the Human Spirit

Wiley (2010)
US$21.99

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats...

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Wiley (2004)
US$26.50

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can...

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

Philip Kotler, Joel Shalowitz and 1 more...
Wiley (2008)
US$90.00

This much-needed text offers an authoritative introduction to strategic marketing in health care and...

B2B Brand Management
Springer Berlin Heidelberg (2006)
US$44.99

This book is one of the first to probe deeply into the art and science of branding industrial...

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Wiley (2012)
US$24.50

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru...

Winning At Innovation: The A-to-F Model
Palgrave Macmillan (2011)
US$38.00

Innovation is a responsibility normally assigned to R&D departments but this is not enough....

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Philip Kotler, Roland Berger and 1 more...
Springer Berlin Heidelberg (2010)
US$29.99

The Quintessence of Strategic Management provides a basic understanding of strategic management....