David Meerman Scott

New Releases

Language

Ebook Format

DRM

1 - 10 of 11 results

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR (6th ed.)

How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

Wiley (2017)
US$20.99

The international bestseller—now in a new edition When it comes to marketing, anything goes in the...

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Real-Time Marketing and PR

How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Wiley (2011)
US$16.50

Launch effective real-time communications to win in today's always-on world Gone are the days when...

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

World Wide Rave

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

Wiley (2009)
US$19.99

A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world...

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Newsjacking

How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Wiley (2011)
US$8.99

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO...

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

The New Rules of Sales and Service

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Wiley (2016)
US$19.50

The essential roadmap for the new realities of selling when buyers are in charge Sales and service...

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Social Media Metrics

How to Measure and Optimize Your Marketing Investment

Wiley (2010)
US$21.99

The only guide devoted exclusively to social media metrics Whether you are selling online, through...

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Beyond Viral

How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Wiley (2010)
US$21.99

Promote your product using the most visceral form of social media-online video Learn how to create...

Get Seen: Online Video Secrets to Building Your Business

Get Seen

Online Video Secrets to Building Your Business

Wiley (2010)
US$21.99

The era of online video has arrived—now make it work for your business In the last year, the world...

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

Wiley (2010)
US$19.50

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in...

Fanocracy: Turning Fans into Customers and Customers into Fans

Fanocracy

Turning Fans into Customers and Customers into Fans

Penguin Publishing Group (2020)
US$13.99

Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for...