Jagdeep Kapoor

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Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers

Twenty Four Brand Mantras (2nd ed.)

Finding a Place in the Minds and Hearts of Consumers

SAGE Publications (2009)
US$12.00

" … an excellent book - a useful tool and guide in the hands of the young marketing executive." ...

9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

9 Brand Shaastras (2nd ed.)

Nine Successful Brand Strategies to Build Winning Brands

SAGE Publications (2009)
US$12.00

Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements...

9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

9 Brand Shaastras

Nine Successful Brand Strategies to Build Winning Brands

SAGE India (2004)
US$38.95

`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once...