Jim Blythe

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Principles and Practice of Marketing
SAGE Publications (2013)
US$59.00

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will...

Key Concepts in Marketing
SAGE Publications (2009)
US$41.00

The extremely readable and accessible format brings the reader a wealth of information, and provides...

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
SAGE Publications (2006)
US$29.00

This is the book marketing students have been waiting for. Packed full of lively debate and funny...

CIM Coursebook Marketing Essentials
Taylor and Francis (2012)
US$48.95

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning...

Marketing
SAGE Publications (2006)
US$27.00

The Sage Course Companion on Marketing is an accessible introduction to the subject that will help...

An Idea A Day: 365 great business ideas for each day of the year

An Idea A Day

365 great business ideas for each day of the year

Marshall Cavendish (2011)
US$22.79

Are you looking for a great idea or some inspiration to make your business more effective and...

Financial Cryptography and Data Security: FC 2012 Workshops, USEC and WECSR 2012, Kralendijk, Bonaire, March 2, 2012, Revised Selected Papers

Financial Cryptography and Data Security

FC 2012 Workshops, USEC and WECSR 2012, Kralendijk, Bonaire, March 2, 2012, Revised Selected Papers

Springer Berlin Heidelberg (2012)
US$54.99

This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable...

100 Great Marketing Ideas: From leading companies around the world

100 Great Marketing Ideas

From leading companies around the world

Marshall Cavendish (2009)
US$5.00

Ideas to inspire anyone to develop better marketing campaigns.

100 Great PR Ideas: From leading companies around the world

100 Great PR Ideas

From leading companies around the world

Marshall Cavendish (2010)
US$5.00

Ideas to inspire anyone to develop better PR and promotion campaigns.

Consumer Behaviour
SAGE Publications (2019)
US$51.00

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to...