Joanne Scheff Bernstein

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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Standing Room Only (2nd ed.)

Marketing Insights for Engaging Performing Arts Audiences

Palgrave Macmillan (2014)
US$55.00

Standing Room Only combines practical advice for creating a strategic marketing program and...

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences

Wiley (2006)
US$28.99

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more...