Michael R. Solomon

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” — TAA Judges Panel

Develop, validate, and deploy powerful decentralized applications using blockchain Get the most out of cutting-edge blockchain technology using the hands-on information contained in this comprehensive resource. Written by a team of technology and legal experts, Blockchain: A Practical Guide to Developing Business, Law, and Technology...

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse...

Teaching Africa introduces innovative strategies for teaching about Africa. The contributors address misperceptions about Africa and Africans, incorporate the latest technologies of teaching and learning, and give practical advice for creating successful lesson plans, classroom activities, and study abroad programs. Teachers in the humanities,...

A comprehensive and authoritative overview of current research, major theoretical perspectives, and new research directions in the study of science, technology, and society.

This book explores issues of nationalism and intra-state conflicts in postcolonial nations. Drawing from international law, social anthropology, political science and strategic studies, peace and conflict studies, and memory studies, each chapter adopts a unique conceptual lens and discourse to understand the nationalism debate and its conflicts.

Volume 2 discusses ways of improving cultivation from variety selection to post-harvest storage. It reviews trends in integrated crop management, sustainable intensification and organic cultivation before concluding by looking at ways of supporting smallholders in the developing world.

Diseases remain a serious problem in cereal cultivation. The first parts of the book review current research on fungal diseases of cereals and the challenge of fungicide resistance. The book then discusses breeding resistant varieties and methods for integrated disease management of cereals.