Michael R. Solomon

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." — TAA Judges Panel

PMP Exam Cram, Fourth Edition, is the perfect study guide to help you pass the 2009 PMP Exam. It provides coverage and practice questions for every exam topic. The book contains an extensive set of preparation tools such as quizzes and Exam Alerts.   Covers the critical information you’ll need to know to score higher on your exam! ...

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent .   As scientists continue to discover the powerful effects of smell on behavior, marketers...

This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.   How you and your customers are influenced by others (from celebrities to experts to groups)…and what that means for marketing.   In...

Develop, validate, and deploy powerful decentralized applications using blockchain Get the most out of cutting-edge blockchain technology using the hands-on information contained in this comprehensive resource. Written by a team of technology and legal experts, Blockchain: A Practical Guide to Developing Business, Law, and Technology...

PMP Exam Cram, Fifth Editon Project Management Professional Covers the PMBOK Fifth Edition and 2013 Exam PMP Exam Cram , Fifth Edition, is the perfect study guide to help you pass the 2013 PMP Exam. It provides coverage and practice questions for every exam topic. The book contains an extensive set of preparation tools such as...

This book addresses indigenous knowledge's (IK) potential in solving issues such as coping with change, ensuring global food supply, reversing environmental degradation and promoting sustainable practices. It draws together strands of biocultural diversity research into natural resources management, providing an overview of conceptual issues.

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse...

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge number of people surfing the Web...